MPG brand world
Each eyewear brand is unique
One of MPG’s particular strengths is the broad spectrum of its brand world. In addition to exclusive brands such as Robert La Roche and kiotonakamura, the eyewear portfolio also includes licensed brands from international fashion brands such as Davidoff, H.I.S and Daniel Hechter. This diverse selection appeals to every target group – from teenagers to best agers, from trendsetters to competitive athletes.
Each brand has its own DNA and impresses with its unique character, unmistakable design and specific materials. Even though each MPG eyewear brand is unique, they all have something in common: the highest quality in all areas and a visible enthusiasm for optics.
Find out more?
For more information, please contact our customer service:
Customer service Austria: +43 51720 1111
Customer service Germany: +49 800 172 01 11
Davidoff Eyewear
PURE LIFE IN SIGHT
Celebrating life in all its facets is the essence of Davidoff Eyewear. The timeless men’s collection reflects the broad spectrum of joie de vivre. Each model is as strong in character as its wearer, for men who enjoy every moment and appreciate long-lasting quality.
Davidoff Eyewear is a reliable companion, ready to answer the call of adventure and discover new perspectives. Equipped with style and pure elegance, robust thanks to exquisite Made in Italy craftsmanship and charming with a certain spark of sophistication that leaves a lasting impression.
Hechter PARIS
FRENCH CHIC FOR THE WORLD
With a liaison of sporty chic and elegant nonchalance, HECHTER Paris reflects the French attitude to life par excellence. The elegant men’s and women’s collections, inspired by the Parisian catwalks, captivate with modern color and material combinations as well as bold accents. The eyewear collections are created for smart, stylish and trend-oriented people who want to look confident on every occasion and value high quality.
Red Bull SPECT Eyewear
FOR ACTIVE PEOPLE WITH STYLE
The premium sports glasses from Red Bull SPECT Eyewear combine innovative power and expressive design and help their wearers to achieve top performance in every respect. The functional sunglasses, ski goggles and motocross goggles impress with state-of-the-art technical features and are the perfect choice for style-conscious and active people. In addition, exclusive collections such as the Signature Collection, which was created in collaboration with The Flying Bulls, and special blue light filter glasses round off the versatile range.
kiotonakamura
ALL EYES ON YOU
In love with color and self-confident, kiotonakamura skillfully plays with contrasts and creates exciting designs that stand out from the crowd. The extravagant frames inspire with playful details that perfectly accentuate the female facial features and emphasize the personality of their wearers. Far Eastern influences and unusual color combinations make the glasses a fascinating eye-catcher. The models in the new “Generation kioto” campaign are just as diverse as the eyewear models. This campaign is a tribute to beauty at every stage of life and celebrates individuality and personal style, which knows no age limits. The images are the result of a fusion of creative craftsmanship and artificial intelligence and prove that AI-generated images can also focus on authenticity.
Robert La Roche
A vision makes history
Robert La Roche combines authentic craftsmanship with an individual design language and has achieved cult status thanks to prominent wearers such as Andy Warhol. These are models with character, created from high-quality materials, passion and time. Since 2019, an international team has been leading the brand into a new era.
With the courage to take unconventional paths and the willingness to merge contradictory ideas, visionary frames made of acetate and titanium are created that know how to inspire.
H.I.S Eyewear
RELAXED LOOKS FOR EVERY MOMENT
H.I.S Eyewear is a master at meeting the needs of men, women and children alike and inspires everyone with its large selection of fashionable and functional eyewear. From classic prescription frames to cool polarized sunglasses and casual children’s models – H.I.S Eyewear appeals to people who are always curious, positive and open to new things. The collections offer the right eyewear for every character, every taste and every occasion and impress with high-quality materials and first-class comfort at a fair price.
Ruud van Dyke
LIGHTNESS IN ITS PUREST FORM
Ruud van Dyke suits people whose faces tell stories. People who have arrived, but still keep moving. The frames are as elegant and confident as their wearers, with a touch of mischievousness at their heart. Made from titanium because they still take life easy. Flexible to meet every challenge. The new Rimless models offer discerning spectacle wearers the highest quality and aesthetics.
Vienna Design
Brilliance with ease
Straightforward, relaxed and yet contemporary – this is how the models from the Vienna Design brand present themselves. The glasses are real all-rounders that impress with their versatility and suitability for everyday wear. The frames offer outstanding quality and fashionable design at an affordable price, making them perfect as an entry-level model or second pair of glasses.
The frames are available in exciting colors and shapes and are lightweight and comfortable to wear.
Prova Eyewear
As weightless as in outer space
The Prova Eyewear brand impresses with forward-looking designs and innovative materials. The feather-light frames are made from robust beta titanium, which is used in the aerospace industry, among other things.
The models impress with their modern, rimless look and are extremely comfortable to wear thanks to their weightlessness. Flexible hinges give the frames from Prova Eyewear maximum stability, making them a reliable companion in all situations.
JILL Sport
Visible performance
In sport, the eyes have to deliver top performance. This requires highly specialized eyewear that supports them in the best possible way – and ideally even gives them a competitive edge. The ergonomically and aerodynamically shaped sports eyewear combines functionality, innovative technologies and sophisticated design.
Special attention is paid to optimum comfort and perfect vision. Thanks to the inner clip concept, they are also suitable as prescription glasses.
Basley
Sunglasses for every taste
Basley sunglasses are the ideal accessory for a sunny day or a relaxing day at the beach. The collection offers a large selection of modern and sporty sunglasses for children and adults. From classic to eye-catching, there is a model to suit every taste.
Thanks to a 100% UV filter, these functional glasses protect the eyes from harmful rays and offer excellent value for money.
SPECT Eyewear
Fashion meets function
SPECT Eyewear combines sporty components and urban style in a unique way. The brand stands for an attitude to life that is characterized by variety, spontaneity and freedom. SPECT Eyewear combines the worlds of sport and fashion into a stylish look and creates eyewear for active people with a sense of style.
The frames, sunglasses and ski goggles are designed in Graz with great attention to detail.
Ready-made reading glasses
Reading pleasure worth seeing
If the letters are no longer clearly recognizable, it is high time for reading glasses. From classic men’s models to playful women’s frames, MPG offers a wide range of ready-made reading glasses. In contrast to individually fitted glasses from an optician, the strength (diopter number) is the same for both lenses.
All MPG ready-to-wear reading glasses comply with the European standard and meet the anti-nickel regulations to ensure quality and safety for the wearer.
